Saturday, December 15, 2007

Mother's Day is upon us (just before Xmas)

Everything is so stretched out these days for those of us servicing the retail industry.(Fashion shops are now buying 18 months ahead and planning for product buying for Xmas starts in the preceding January.) We've just finished our sales kits for April-May — 4-5 months away, so Mother's Day is upon us. In the good old days (before my time), when the books were printed, they were then released, which I'm sure was much more civilized. Now we lock in months ahead and we have the printer deliver to the warehouse at least a month ahead of the publication date — to ensure smooth (we hope) and simultaneous (we hope) delivery to every bookseller. We set our the print quantities for our Xmas books back in May, which meant plucking a figure from the air and living hopefully there after. The proof of that Xmas pudding guess will be in January.

1 comment:

carmsmars said...

Good lord! And I thought it was crazy in general retail...I never thought the publishing sector suffered the same guess work.