Tuesday, June 30, 2009
Why children's books are underpriced
It's interesting that we expect to pay less for things for children. On Wednesday mornings I go to exercise class with Miles, my ten year old, and we only pay for one. I realised this morning I just expect that. Cinema tickets for children are cheaper, and there's of course student discounts on public transport. And so it is with children's books - we expect to pay less for them than for adult books, even though they cost no less for the publisher to produce. Given the importancy of literacy and a readiness to read to a healthy prosperous society, you might think we'd be willing to pay more, which means there's a lot of unpriced social benefits in children's books.