eBooks in Australia

Here's a press release from the APA - well worth reading!

Australia needs to get its ebook walking shoes on - we're behind developments in the UK and the US, especially the US and we need to be able to read our books in the form we want to. Without a development like this we could be shut out of reading many of our own books as ebooks.

Media Release

18 October 2009

eBooks to go on over-the-counter sale in Australia

Australians will be able to buy digital books over the counter at bookstores from next

year using a digital distribution system constructed for Australian book publishers.

The move will bring easy availability of eBooks in Australia a step closer, says the CEO of the

Australian Publishers Association, Maree McCaskill.

“Right now, take-up of eBooks in Australia has been hampered,” she explained. “Sales of

eBook readers have been slow because of cost and availability issues, and there is no simple

system for eBook distribution.

“This new system will allow Australians to download digital books quickly and simply via

participating bookstores. This will make a wider range of eBooks more freely available,” she

said.

All booksellers using the APA’s TitlePage program will be able to access the system.

Customers wanting to buy eBooks can go to a participating retailer, check the title they want

is available in the right format and price using TitlePage, then give the store their email

address and pay for the book.

The new system will email customers a unique web address they can access to download the

book at their convenience.

Ms McCaskill said the system is expected to be operating in the first half of 2010.

“TitlePage was a world industry first, and this addition will be a groundbreaking industry

solution for Australian retailers and consumers,” she added.

“Australian booksellers have been looking for an industry solution to enable them to

participate in this market, and this system will minimise risk for them in a fast-moving

landscape.”

The CEO of the Australian Booksellers Association, Malcolm Neil, welcomed the move,

saying: “This innovative initiative taken by the APA will ensure Australian readers have

access to the choice of retailer which suits them in this exciting new market.”

Ms McCaskill said the APA expected to be working closely with booksellers on the

implementation of this new digital distribution system.

“The decision demonstrates the importance of maintaining territorial copyright for books in

Australia. This is what gives publishers the security to make this major investment in new

technology, ultimately to the benefit of consumers,” she said.

Media contact: José Borghino 0413 998 033