I received this invitation from Borders (US) in an email:
And I'd like to quote from the opening page:
"Welcome and thank you for participating in the Early Read Book Preview program. Over the next few minutes you'll have the opportunity to offer book publishers your opinion on new books.
Throughout the preview you'll get the chance to discover both unpublished book ideas and recently published new books, and to share your views on them. This is not a book review exercise or a reading test — we simply want your personal reactions to help book publishers better understand what you like to read most.
We hope you enjoy taking part in the Early Read Book Preview, and to show our thanks you'll be given a link to a coupon good for 20% off the list price of one item with a purchase of $20 or more at any Borders, Waldenbooks or Borders Express, at the end of the preview.
Your friends at Borders and Waldenbooks"
How does it work? What influence will the data have on publishers? How will Borders use it to influence publishers? I assume the publishers have submitted books at Borders' request.
Why would a bookshop wish to influence the publishing process in this way?
Lots of interesting questions. Intrigueing!
(Part of the survey form didn't make sense to me and it kept bouncing my answer back to me for further work and I gave up before completing it.)