"When it comes to value and volume, Nielsen BookScan principal Michael Webster says, book sales in Australia are growing, with value up 3.8 per cent to $1.05 billion and volume up 2.2 per cent to 53.3 million units last year on 2005. He showed that even without the Harry Potter titles and Dan Brown, this still applied and the trend was continuing in the first half of this year. Contrary to some claims, independent booksellers are not being driven out of business, with the sector's share in value terms leaping 16.1 per cent last yea compared with 2005, giving it a 21.8 per cent chunk of the market."
and
"Webster showed that youngsters are actually buying books, with 31 per cent of 10-18-year-olds being described as avid and confident readers, according to figures he quoted from Kids: Young Australians Reading, 10-18-year-olds. However, there was agreement that at adolescence the number of readers dropped significantly. "It's the biggest marketing challenge for everyone in publishing."
16 June
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1 comment:
webster needs to both get his sources right and update his research.
We published that report over six years ago...
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