Friday, August 24, 2007

territorial

40% of British publishers turnover comes from export but only 5% of American publishers. An interesting fact to toy with. The British market is a harder market to sell in to than the American.

4 comments:

crash said...

Now that I've worked out I can comment without having a blogger account, I wanted to revisit this post. I'm not sure I understood it. Was "the fact" the percentages, or was it the last statement?

Andrew's black dog blog said...

Thanks for commenting. I was seeing the fact as the percentage and the last statement as opinion or commentary. It seems to me the Amerricans are relaxed, tolerant and interested in imports as export is less important to them and Brits are fierce exporters.

crash said...

I'm still having trouble with this, as the following observation might illustrate. But anyway ...

Might not this merely reflect that the US market is large enough to support the volume of sales required? That it's not a case of the British market being harder to sell in, rather that British publishers need to export more (and so make a bigger effort to do so) to make a buck?

Maybe this is the same thing.
There's something that hurts my brain about this post, so I think I'm not getting something.

Andrew's black dog blog said...

I think it is rather the same thing.

I think the British see themselves as exporters and as exporters tend to be reluctant to buy-in. The British defend their right to Australia and Canada as part of their Commonwealth rights - to "make a buck". From our point of view as Australian publishers we would like the Brits to buy as well as sell and to let us buy our territorial rights separately so we too can "make a buck". I also feel the Americans have quite an open-mind set culturally - all that immigration has helped stir their cultural curiosity.