Wednesday, December 17, 2008

future of children's TV shows

At black dog, we're passionate about Australian children finding themselves in Australian books - fiction and non-fiction - as well as being being able to read the best in the world. We don't want the local to be swamped by the global. So, it's always interesting to see what is happening in the parallel world of children's television. And the comments of the British TV executive Nigel Pickard are fascinating in today's Green Guide in the Age. It's not online as yet so I can't provide a link as yet, but I'll come back and do so.

The comments that resonated with me:
"Almost every territory you go in to in the world, the top 10 programs will be local programs. You only have to look at what's happening here in Australia with the success of domestic drama this year against bought in drama things like Underbelly and Packed to the Rafters. It's the same for kids' audiences; those shows rate well and have a resonance for the audience."

And while stressing that his campaign for more locally produced content is not an attack on US content (or Oz content in the UK market): "It's a question of balance and ensuring that you have programs available to these kids that does reflect their own culture and lifestyle. A good program is a good program (regardless of origin); just make sure there's enough from your own territory."

His plea for regulation on broadcasters for local content sits well, I think, with the Australian publishers defence of territorial copyright — we have to actively defend local content in TV and in books.

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