Monday, September 21, 2009
US editions in shops
I see that Borders is offering both the US edition and the local Scribe edition of Norman Doidge's bestselling "The Brain that Changes Itself" and the bestseller page for non-fiction lists shows the (cheaper) US edition, which they have in stock. The US cover is much less appealing, much more American in taste. Henry Rosenbloom of Scribe built the success of the book through his marketing efforts, but he doesn't reap all the benefits of his effort. Without Henry's work many Australian readers wouldn't know of this title. This is an example of what the Productivity Commission would like to see happen for more books.