The Long Tail - the start

I've started to read The Long Tail.( I've just finished Malcolm Gladwell's Blink and I like to have one business book on the go (a slow go) at a time.). Fascinating. And as a fascinating side-note I was interested in how the book idea evolved on Chris Anderson's blog: "I worked through many of the trickier conceptual and articulation issues in public, on my blog at thelongtail.com. The usual process would go like this: I'd post a half-baked effort at explaining how the 80/20 Rule is changing, for instance, and then dozens of smart readers would write comments, emails, or their own blog posts to suggest ways to improve it. Somehow this wonky public brainstorming managed to attract an average of more than 5,000 readers a day." Fascinating as it is showing how the publishing of information is changing and that there is still room for the gravitas of the book.