We're doing an Aussie A-Z with the fabulous Heath McKenzie, following on from the mighty The Australian Twelve Days of Christmas.Our A-Z is due out in May. It is one of those childrens books that adults will adore as well
Under "V" we wanted to display Vegemite. Kraft said no! We thought it would have been excellent product placement - so we were surprised, very surprised when the firm "no" came back. Vegemite is now American owned. Would we have got a more sympathetic hearing if it was Australian owned? And Vegemite is also now happens to be a banned import into the US.